denim collection

step into the rodeo scene with the denim collection—howdy, cowboy, cowgirl, and cowthey—each embroidered with a classic cowboy hat emblem.

crafted from breathable, lightweight denim, these caps deliver all-day comfort and sun protection without the bulk, or cost, of a traditional cowboy hat. rugged yet stylish, they embrace the cowboy-core trend offering modern flair grounded in heritage.

whether you're cheering from the grandstands or leading the charge in the arena, these durable denim caps are your perfect partner: easygoing, expressive, and unstoppable.

show up, stand out, and own your rodeo-ready swagger.